Civic Innovation Spotlight Series

On January 31, 2014, the San Francisco Public Utilities Commission (SFPUC) asked its customers to voluntarily curtail water consumption by 10%. To facilitate achieving this goal, the SFPUC Communications Division developed a multi-lingual and edgy public education campaign that successfully promoted water conservation through behavioral changes and plumbing upgrades for residents and businesses. With 2013 being the driest year on record in California and no relief in sight, drought preparedness and conservation have become the new normal. We’re proud that the 2.6 million people that rely on our Hetch Hetchy Regional Water System already carry a strong conservation and environmental…